Barbie mattel
Barbie 60 years pop up website
Concept:
The Last Generation of Firsts
Barbie has been celebrating female role models and Inspiring Girls Since 1959. But she isn't done yet. There are glass ceilings left to be shattered. And Barbie believes this generation of young women will be the ones to shatter them - that today's girls will be The Last Generation of Firsts. Together we with Vivian senior pr specialist - hpb. We came to the idea of hollands next Barbie, the website where you could create your own Barbie.
Realization:
After a couple of long meetings, I was finally given the green light to start design on the website. I was already familiar with the company and there DNA, so I design an appropriate website that was pretty easy. The hard part was making all the connections for all the pages because there, where so many options. And because Mattel wanted to see every single option, I had to design every combination.
All the main pages in the early stage of the design
End product :
unfriendly the website never went live the opted for a book telling great stories about female role models and Inspiring Girls Since 1959
